Love Beauty and Planet, Blooming Color Shampoo, Murumuru Butter & Rose, 13.5 fl oz (400 ml)

Brightening Sulfate-Free Shampoo for Color-Treated Hair and Loving Deeds for the Environment 93% Naturally Derived

Completely Biodegradable Recipe
Global Animal Testing Policy Approved by Peta Yes, natural coconut oil; yes, murumuru butter; yes, rose sourced ethically; yes, plant-based cleaner is safe for colored hair; and yes, all three are
Indeed, it is made without microplastics.
Indeed, Made Without Phthalates
Sulfate-free cleansers
Not a single silicone
Absent parabens
No Dye, No Shame
Every day when you take a shower, send a little love to your earth, beauty, and spirit. Beauty and the Earth.

Completely Biodegradable Recipe

Our Goal We're dedicated to doing tiny deeds of kindness that brighten our world and yours a little each day. Because when the planet is at its finest, so too are you. That's why the vegan formula unleashes your inner radiance while the fragrant kiss of Bulgarian rose petal adds brightness and moisturizing for a healthy-looking gloss! Infused with Amazonian murumuru butter!

Completely Biodegradable Recipe


Most shampoos don't break down completely over time, as you may have seen. However, we do! After use, 100% of our ingredients decompose into their most basic forms or are already in a state that makes them easily recycled back into the environment. Strong goodness for your hair and reduced environmental load!

*Biodegradation of ingredients according to OECD test procedures (301, 302, and/or 310) and Principles.

93% Obtainable Through Nature

We think that ingredients should be carefully chosen and derived from nature. Our recipe contains 93% naturally derived ingredients, including water. This means that it is either directly from nature or, after some processing, retains more than 50% of its original structure.