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De Rigo, one of the top companies globally in the manufacture and sale of high-end eyeglasses, had an epiphany that led to the creation of POLICE in Italy in 1983. In the 1980s, your taste in music, fashion, and attitude—from what you wear to what you listen to—all contribute to your identity. This also applies to eyeglasses. Being practical is no longer sufficient; people today demand more.
gives off a pleasing aroma that improves personal grooming, makes a good impression, and increases confidence and attractiveness in general.
to give someone's body a pleasing and appealing aroma, usually in an effort to boost confidence and self-appeal.
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